I partner with SMEs and large businesses, offering services in English, French, German,
both remotely and on-site, from the Brussels, Paris, and Cologne areas.

LEARN HOW I HELP

Leveraging senior expertise, advanced methods/tools and digital/AI, I help
adapt and develop businesses and empower teams with new capabilities.

A.D.A.P.T. AND FLY

Business Services

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CONSULTING / FLEXIBLE CMO

Portfolio, Marketing, Development, Change

DISCUSS YOUR CHALLENGE
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LEADERS / TEAMS GUIDANCE

Trainings, Workshops, Programs, Coaching

EXPERTISE AND TOOLS
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TRANSFORMATIVE PROJECT

Design, Rollout, Management

DISCUSS YOUR PROJECT

   A.D.A.P.T. AND FLY

With Digital & AI

I've condensed 25 years of expertise and advanced practices into an evolutive collection of 25 frameworks / 50+ models, crafted to enhance guidance and brainstorming, transforming business development. This suite supports in-person and online trainings, workshops, and programs, leveraging Miro and large language models like ChatGPT.

Module 1 in detail ▾

    Most business projects fail, especially the transformative ones (usual estim. 50-70%). Startup initiatives also face a high failure rate. There are several well-known reasons for this. To address these critical issues and enhance their success, my clients utilise the Business S.C.E.N.E. Setter® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients enjoy streamlined project execution, reduced failure rates, and improved ROI through strategic alignment and proactive change management.


    Discuss in detail

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Activate

a transformative project

Module 2 in detail ▾

    Most businesses I meet find it challenging to develop value propositions that effectively meet customer expectations and stand out in a crowded market. To address these points and augment value for their end customers, my clients utilise the Value B.E.S.T. Builder® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients craft targeted, impactful branded value propositions that clearly differentiate them from competitors, fostering stronger customer loyalty and market penetration.


    Discuss in detail

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Design

superior customer value

Module 3 in detail ▾

    Most businesses I meet face difficulties in effectively reaching and engaging their core audience, resulting in inefficient use of marketing budgets and low conversion rates. To address these points and interact better with their core audience, my clients utilise the Audience A.P.P.E.A.L. Activator® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients enhance their effectiveness, achieving higher engagement and better ROI on marketing investments through refined audience targeting and messaging.


    Discuss in detail

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Attract

your core audience

Module 4 in detail ▾

    Most businesses I meet typically experience stagnant sales and ineffective marketing-sales strategies, which hinder growth and lead to poor conversion rates and revenue generation. To address these points and augment their revenue, my clients utilise the Profit P.A.C.E. Maker® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients accelerate their revenue growth through optimised marketing-sales strategies, processes, platforms, and economic models that boost conversion rates and streamline the customer acquisition journey.


    Discuss in detail

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Propel

with effective systems

Module 5 in detail ▾

    Business teams often suffer from low productivity and creative limitations, compounded by challenges in integrating new technologies like AI effectively into their workflows. To enhance their team productivity, and their creativity with the assistance of AI, my clients utilise the Team S.P.I.C.E. Booster® suite of models, prompt engineering techniques, and digital/AI tools. It enables them to significantly boost team productivity and creativity by leveraging Generative AI with prompt engineering techniques, facilitating innovative solutions and efficient collaboration into better business.


    Discuss in detail

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Teamup

smartly with AI

Trainings in detail ▾

    Discover new strategies, frameworks, tools, and AI practices. My in-person or online trainings offer you advanced learnings to apply directly to your business, interactive frameworks to turn knowledge into practice, and evolving online resources to stay ahead in the game. Engage with these sessions to enhance your strategic capabilities and drive impactful business outcomes.  Discuss in detail

    I design and lead training sessions on A.D.A.P.T. & FLY themes, including AI. Check this:

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Workshops in detail ▾

    Solve challenges and design new strategies with my expert guidance. In my workshops, you will access interactive frameworks for immediate impact, leverage AI to generate and enhance strategies, and use virtual Miro spaces to refine projects anytime, anywhere. Let's partner to achieve great things through collaborative innovation and strategic development. Discuss in detail

    I guide in crafting inspiring brands, products, and game-changing strategies. Check this:

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Programs in detail ▾

    Accelerate your business with a tailored program that integrates aspects of the A.D.A.P.T. & FLY frameworks and tools. Benefit from hands-on support and expert guidance to quickly advance your strategic goals. With advanced practices and smart tools, we'll streamline your processes, turn challenges into opportunities, and achieve faster, measurable results. Discuss in detail

    Here are examples of programs I've designed and conducted for various clients:

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Teamup with AI

The Power of AI for Business Strategies
In today’s dynamic business landscape, leveraging AI is essential. Since ChatGPT's release, I’ve pursued continuous learning through hands-on experience and certifications. This has enabled me to build a system that effectively enhances business strategies using AI.

AI's Tremendous Impact on Innovation
AI significantly enhances various aspects of business strategy: data-driven decision making, where AI tools like ChatGPT analyze complex data sets to provide actionable insights; innovation and creativity, with AI generating new ideas, improving brainstorming sessions, and enhancing problem-solving capabilities; and of course daily productivity.

AI for Business - Workshops/Trainings
I've designed and run workshops and training sessions revolving around AI for business, both independently and in collaboration with Bryan Cassady, professor of innovation (EDHEC etc). Participants have gained hands-on experience with AI practices and tools. 

Prompt Engineering is a Good Start
Prompt engineering is an excellent starting point for utilizing AI, akin to learning grammar before mastering a foreign language. As part of the 'Team up with AI' section of the ADAPT & FLY System, it provides a solid foundation that enhances performance in other modules, ensuring effective use of AI for business strategies.

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Inspiring HBR Readings:
AI-Assisted Creativity, Strategy, Productivity

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Applied AI - Programs and Sprints:
Let's Craft Your Unique Business Journey!

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Start with an Inspiring Day of AI Learning:
From Theory into Practice - Let's Talk!

MY GUIDANCE & TOOLS FOR

Impactful Development

Team Empowerment
towards Success

▾ Holistic Integrated Approach
    The ADAPT & FLY system provides a comprehensive framework to ensure that all aspects of the team's work are aligned towards common goals, fostering a cohesive and unified direction towards success.
    ▾ Enhanced Collaboration
      Real-time interactive tools like Miro ensure teams work seamlessly together.
      ▾ Interactive Training
        ADAPT & FLY frameworks, combined with ChatGPT, deliver engaging and effective learning experiences.

        The ADAPT & FLY system fosters team alignment and skill development through interactive tools and frameworks, ensuring that all team members are on the same page and equipped with the necessary skills. This leads to a more cohesive and capable workforce.

        Enhanced Strategies
        into Execution

        ▾ Strategies Assisted by AI
          The ADAPT & FLY system, using tools like ChatGPT and Miro, helps create well-thought-out strategies with detailed market analysis and innovative methods to tackle business challenges effectively.
          ▾ Into Consistent Plans
            The ADAPT & FLY system helps articulate these strategies into detailed, effective action plans. This secures a consistent roadmap for the team.
            ▾ Smooth Execution
              The ADAPT & FLY system and its frameworks ensure that these plans are articulated for efficient, agile execution, adapting and refining quickly to changes and achieving desired results.
              By leveraging the structured methodologies of ADAPT & FLY and the dynamic tools of Miro and AI, businesses can seamlessly translate strategies into actionable plans. This integration ensures efficient resource use and agile management, driving effective execution.

              Increased Creativity
              into Excellence

              ▾ Brainstorming Assisted by AI
                AI tools like ChatGPT enhance brainstorming sessions in Miro, providing fresh perspectives and ideas. Prompt engineering techniques that I teach elevate to new levels.
                ▾ Creative Problem Solving
                  A.D.A.P.T. & FLY's structured approaches foster innovative solutions to complex business challenges.
                  ▾ Data-Based Solutions
                    Insights derived from data analysis using AI tools like ChatGPT drive creative and effective problem-solving.
                    The combination of ADAPT & FLY’s frameworks with Miro and AI boost creativity and innovation within teams. Businesses benefit from structured problem-solving, enhanced brainstorming, and data-driven creative solutions that keep them ahead in a competitive market.

                    ABOUT

                    Frédéric Martin

                    As a former executive from global businesses like Samsung, Sony, or 1&1 Internet AG, I bring extensive experience in international product, brand, marketing management, business strategy, and general management. I led international teams within Germany and France, managing business lines and driving growth at a local and global scale. Transitioning to an independent consultant in 2012, +continue

                      I've offered expertise to many businesses, focusing on strategy, marketing, international development, and transformation.

                      As an ESCP Business School alumni I'm committed to high standards of continuous education. I hold certifications from MIT, Cambridge, Columbia, Kellogg Business School, and Vanderbilt, in digital business strategies, transformation, advanced marketing, design thinking, and collaboration with ChatGPT/LLM (prompt engineering and advanced data analysis).

                      To bring even more impact, I collaborate with like-minded consultants in Europe. Together, we uphold high standards of achievement, develop innovative strategies, co-lead inspiring workshops, live sessions, or projects. The A.D.A.P.T. & FLY System™ is a culmination of my experience as an executive, consultant, coach, trainer.

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                    DEDICATED TO YOUR SUCCESS

                    Examples of Works

                    TECH CORPORATES

                    I've worked as product, marketing, business leader, and consultant at global companies like Samsung, Sony, 1&1 Internet AG, Thomson, Agfa HealthCare, and Bridgestone. Notably, during my tenure at Samsung Germany, I was instrumental in elevating the TV brand from 5th to 1st position within a span of three years. CONTINUE+

                      As the TV business owner, I was responsible for product lines, marketing, sales, and P&L, successfully boosting annual revenue from €170 million to €500 million. My strategic program, which was instrumental in achieving these results, garnered recognition as a best practice at Samsung's headquarters in Seoul.

                    TECH STARTUPS

                    I've worked as an advisor and interim manager, helping grow digital startups within big companies like Agfa HealthCare or Bridgestone (digital mobility), with a focus on EU/US markets. I've also mentored new business owners since 2012, helping them expand in Europe with a focus on business strategy and marketing plans. CONTINUE+


                      I have a special focus on Western Europe, with deep insights and extended networks in France, Germany, and the Benelux. I also help with the adoption of more digital/AI applied to marketing and sales operations.

                    TECH SMES + MITTELSTAND

                    I've held pivotal roles as a marketing director and business advisor, fostering the growth of European businesses across France, Germany, Europe, and the US. I've worked for SMEs and large companies like 1&1 United Internet, EVS, Ordiges, as well as for multiple startups. At 1&1 United Internet in Karlsruhe (Germany), I led marketing teams... CONTINUE+

                      operating across Europe and the US. In my tenure at EVS, I spearheaded international development, concentrating on pioneering new technologies for the European and US markets.

                    BUSINESS CONSULTING

                    Since 2012, I've been an independent consultant, tackling marketing and business challenges for a diverse range of organisations, from small firms to large corporations. My expertise has benefited entities such as Agfa Healthcare, Bridgestone, and consultancies like Deloitte and One Man Support, as well as European SMEs,... CONTINUE+

                      startups, and public sector organizations. Additionally, I've innovated various methods and tools focused on marketing and international business development. The A.D.A.P.T. & FLY System™ represents a comprehensive compilation of all the methods I've been developing over the years.

                    STRATEGY WORKSHOPS

                    Since 2013, I've conducted strategy workshops for small and mid-sized businesses across Europe and the Middle East, spanning a variety of industries including software, e-commerce, healthcare IT, digital mobility, industrial, mining, and the public sector. These workshops utilise the dynamic tools and methods... CONTINUE+

                      of the ADAPT & FLY System™, incorporating thought-leading frameworks and interactive canvases through the Miro platform. Recently, I've integrated AI into these sessions, pushing the boundaries of ideas and enhancing the outcomes of the workshops to new levels.

                    TRAINING PROGRAMS 

                    Since 2020, I've served as senior associate at Management Centre Europe (MCE), the leading provider of international training and management development programs in the EMEA region. I've designed and led the Business Transfo. and Digital Strategies program. I've crafted stimulating programs for other clients... CONTINUE+

                    HOW I WILL

                    Benefit Your Business

                    When you look for flexible support you often need to choose between global experience and domain expertise. I can offer you both. But, as important, I can offer advanced methods and tools that can be adapted to any business. For your business adaptation and development, take advantage of my...

                    Broad Global Experience

                    ▾ Consumer Electronics, TV/AV
                      I led product management, marketing, and sales (focusing on TV & Displays, with P&L responsibility) for three industry leaders in Germany and France: Samsung, Sony, and TCL (previously known as Thomson Multimedia). 

                      Deep Domain Expertise

                      ▾ Product/Business Lines Management
                        For twelve years, I served as a business lines leader in France and Germany, overseeing portfolios in consumer electronics and web services. These portfolios consistently generated annual revenues in the hundreds of millions of euros.
                        ▾ Web and Content Design
                          With over a decade of experience, I am a web and content design expert. Every piece of content showcased here is a product of my creative vision and expertise. Additionally, I have crafted websites, landing pages, articles, and books for a diverse clientele. My proficiency extends to a detailed mastery of various tools, including WordPress, Click Funnels, Canva, and more.
                          ▾ Program Management
                            upcoming details

                            Proven Tools and Methods

                            ▾ ADAPT & FLY System ™ (proprietary)
                              The ADAPT & FLY System™ is a methodology encompassing a comprehensive suite of tools designed to facilitate business adaptation and growth in the rapidly evolving digital and AI landscape. This system integrates a variety of elements, including dynamic frameworks, interactive canvases, advanced digital platforms, and AI tools. Central to this methodology is the ADAPT acronym, representing a five-phase process: Activate, Design, Attract, Propel, Teamup. This versatile system is tailored to enhance the effectiveness of workshops, training sessions, and sprint designs, ensuring that businesses are well-equipped to navigate and thrive in an era of constant change.
                              ▾ Broad Digital Toolbox (since 2008)
                                I've used and implemented lots of tools in these categories: Strategy Design, Agile Project Management, CRM, Customer HelpDesk, Web and Content Design, SEO, Marketing Campaigns, Marketing Automation, Automated Funnels, Social Media Interactions, Ecommerce, Analytics, Testing, Business Intelligence, Generative AI, GDPR Compliance,... The tools I've worked intensively with include (random): ChatGPT, Miro, Canva, Zoho CRM, WordPress, ClickFunnels, LinkedHelper, SEMRush, Tableau, Microsoft and Google Suites, FreshDesk, Hootsuite, Google Analytics, Trello, Jira, and a lot more
                                ▾ Design Thinking (MIT Certification)
                                  I hold a certification from MIT in Design Thinking for product and service innovation.
                                  ▾ Blue Ocean Strategy (Practitioner)
                                    I've been a practitioner of Blue Ocean for a decade, as a business consultant.
                                    ▾ Gen AI for Strategy and Marketing
                                      I've been an early and heavy user of generative AI. I've designed and run training sessions on how to apply GenAI for being more productive and creative in marketing and business, strategy and operations, and communication. I hold certifications from the Vanderbilt University in both prompt engineering and advanced data analysis with ChatGPT.
                                      ▾ Gen AI for Creativity & Innovation
                                        I've been an early and heavy user of generative AI. I've designed and run training sessions on how to apply GenAI for being more productive and creative in marketing and business, strategy and operations, and communication. I hold certifications from the Vanderbilt University in both prompt engineering and advanced data analysis with ChatGPT.

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                                        Contact Me

                                         


                                        UPCOMING EVENTS

                                        See you there!

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                                        MALTA
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                                        Let’s Meet @ Digital First, Brussels

                                        digitalfirst.be | fredericmartin.eu/#discuss

                                        Let’s Meet @ BPI France BIG, Paris

                                        big.bpifrance.fr | fredericmartin.eu/#discuss

                                        Let’s Meet @ IFA, Berlin

                                        ifa-berlin.com | fredericmartin.eu/#discuss

                                        Let’s Meet @ Dmexco / DigitalX, Cologne

                                        dmexco.com | fredericmartin.eu/#discuss

                                        Let’s Meet @ Santexpo, Paris

                                        santexpo.com | fredericmartin.eu/#discuss

                                        Let’s Meet @ Viva Technology, Paris

                                        vivatech.com | fredericmartin.eu/#discuss

                                        Let’s Meet @ Hannover Messe

                                        hannovermesse.de | fredericmartin.eu/#discuss

                                        EDHEC Innovation Day, Paris : AI-Powered Innovation and Pitching

                                        join us at https://leanstartupxp.com/

                                        Gen AI for Product & Marketing Teams, with the Team S.P.I.C.E. Booster

                                        join a free session at www.adaptandfly.com/event3

                                        Pitch Anything to Anyone Better and Faster with AI, with the P.I.T.C.H. Model & AI Tools

                                        join a free session at www.adaptandfly.com/event2

                                        Portfolio & Marketing Strategies assisted by Gen AI, with the A.D.A.P.T. & FLY System ™

                                        join a free session at www.adaptandfly.com/event1

                                        A.D.A.P.T. AND FLY

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                                        Activate
                                        Design
                                        Attract
                                        Propel
                                        Transform
                                        Fly with AI
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                                        INVITE ME AS A SPEAKER

                                        International Business in Times of Digital & AI

                                        Frédéric is an international speaker, having trained under the renowned Andy Harrington as part of his Elite Program. He delivers keynotes in English or French, focusing on topics such as business transformation, international marketing, digital strategies, and the application of AI in business contexts.