One of the key differences between crossmedia and transmedia storytelling is that crossmedia storytelling is typically more focused on the distribution of a single story across multiple platforms, while transmedia storytelling is more concerned with the integration of multiple stories and story elements across different platforms to create a cohesive and immersive narrative experience.

For example, a crossmedia story might be a television show that is also available to stream online and has a companion mobile app that provides additional content and interactive experiences. A transmedia story, on the other hand, might be a television show that is accompanied by a series of novels, comic books, and interactive games, each of which adds its own unique perspective and story elements to the overall narrative.

In both cases, the goal is to reach a wider audience and to provide a more immersive and engaging experience for the viewer. However, transmedia storytelling takes this a step further by actively encouraging the audience to interact with the story in multiple ways and across multiple platforms, creating a more interactive and dynamic narrative experience.

As the world becomes increasingly digital and interconnected, the use of crossmedia and transmedia storytelling will likely continue to grow in popularity. These approaches allow storytellers to reach a wider audience and to create more immersive and engaging experiences for their viewers.