From crossmedia to transmedia storytelling
Crossmedia storytelling refers to the practice of telling a single story or story experience across multiple platforms and formats using current digital technologies. This can include television, film, social media, mobile apps, and other online and offline channels.
Transmedia storytelling, on the other hand, refers to the practice of telling a single story or story experience across multiple platforms and formats, but in a way that each medium makes its own unique contribution to the overall story.
This creates a more immersive and interactive experience for the audience, as they are able to engage with the story in multiple ways and from multiple angles.
One of the key differences between crossmedia and transmedia storytelling is that crossmedia storytelling is typically more focused on the distribution of a single story across multiple platforms, while transmedia storytelling is more concerned with the integration of multiple stories and story elements across different platforms to create a cohesive and immersive narrative experience.
For example, a crossmedia story might be a television show that is also available to stream online and has a companion mobile app that provides additional content and interactive experiences. A transmedia story, on the other hand, might be a television show that is accompanied by a series of novels, comic books, and interactive games, each of which adds its own unique perspective and story elements to the overall narrative.
In both cases, the goal is to reach a wider audience and to provide a more immersive and engaging experience for the viewer. However, transmedia storytelling takes this a step further by actively encouraging the audience to interact with the story in multiple ways and across multiple platforms, creating a more interactive and dynamic narrative experience.
As the world becomes increasingly digital and interconnected, the use of crossmedia and transmedia storytelling will likely continue to grow in popularity. These approaches allow storytellers to reach a wider audience and to create more immersive and engaging experiences for their viewers.