back to all cases CASE : SAMSUNG TV GERMANY | BRAND ACCELERATION CHALLENGE Turn lagging Samsung into leading TV brand in Germany. When I took over in 2006 the Samsung TV business, the Korean brand was a weak Nr.5, unpopular in consumers and retailers hearts, unlike Philips, Sony and local stars. I took the challenge to help accelerate like never …
Agfa
back to all cases CASE : AGFA MANAGED SERVICES | GLOBAL SCALING CHALLENGE Design global go2market plans for a new division of Healthcare IT services. Agfa Managed Services, a division of the Agfa Healthcare group has been on a mission to prepare the future of healthcare IT services. Following up on the “where to play in the market”, I worked …