Bridgestone Marketing Factory

back to all cases BRIDGESTONE EUROPE DIGITAL VENTURES CHALLENGE Get organised & adapt marketing practices to scale digital ventures. Bridgestone Europe is rapidly evolving from a product and service supplier to a leading digital mobility actor. This creates a tension between core lines and new ventures, with brand nurturing as key objective on the one hand, scaling needs on the …

1and1

back to all cases CASE : 1&1 INTERNET AG | GLOBAL ECOMMERCE CHALLENGE Grow online business in Europe & North America, maximise customer acquisition & retention. 1&1 Internet AG known today as Ionos is a leading global German player in the area of web hosting and cloud solutions. It provides solutions to individuals and SMEs for building, running and developing …

Ordiges

back to all cases CASE : ORDIGES (SME) | SOFTWARE CHALLENGE Accelerate sales and new product launches. Ordiges develops and commercializes software for procurement in Western Europe. Sales were not up to the level of expectation while a lot had been invested in developing innovative product lines. Their CEO asked me to put into place new marketing approaches in order …