Creating a purposeful, inspiring, and forward-looking vision requires a combination of analytical and creative thinking, imagination, a robust approach, and multiple perspectives that go beyond the current business and industry. Although the resulting statements may be brief, a robust vision is the outcome of a long journey, that ultimately yields significant benefits. Indeed, a powerful business vision can serve as …
From waterfall to agile marketing
From waterfall to agile marketing Waterfall marketing is the traditional, linear approach to marketing where each step in the process is completed before moving on to the next. It involves identifying the target market, creating a marketing plan, executing the plan, and evaluating the results. Agile marketing is the newer, more flexible approach that emphasises rapid experimentation, continuous learning, and …