Activate: Setting a Strong Foundation with the Assistance of AI/LLMs To start, AI ensures that both marketing and sales teams work towards a unified vision and objectives. Here’s how AI can enhance this foundational step: S.tretched Vision: with the support of Large Language Models (aka LLM, e.g. ChatGPT), business teams can elaborate better, inspiring statements for their game-change project. Further, …
How AI is Reinventing the Relationship Between Marketing and Sales Teams
1. The Need for Alignment: AI as the Bridge Traditional Gap: Historically, marketing and sales teams have operated in silos. Marketing often aims to generate as many leads as possible, while sales seeks to convert only the most qualified. This gap creates friction: leads handed over by marketing are sometimes perceived by sales as not “sales-ready,” and marketing, in turn, …
Unlocking AI’s full power: 5 essential skills for business leaders/teams to drive impact
SKILL 1 – Apply functional Expertise through Frameworks and Step-by-Step Models Why It Matters:Many businesses struggle with how to effectively apply AI within their specific functional areas (marketing, sales, operations, etc.). By embedding functional expertise into frameworks and step-by-step models, AI can help guide decisions, streamline operations, and refine processes. How to Use It: Frameworks & Models: Using AI to …