Sweezey explores the concept of context marketing in detail, explaining how it enables companies to deliver personalised and timely messages to their customers, and how it can help build long-term relationships with them. He also discusses the role of technology, such as artificial intelligence and machine learning, in enabling companies to understand customer data and create customised marketing campaigns. In …

One of the key differences between crossmedia and transmedia storytelling is that crossmedia storytelling is typically more focused on the distribution of a single story across multiple platforms, while transmedia storytelling is more concerned with the integration of multiple stories and story elements across different platforms to create a cohesive and immersive narrative experience. For example, a crossmedia story might …