Marketing strategy : this involves identifying your target market, setting marketing goals, and determining the best mix of marketing channels and tactics to achieve those goals. Marketing processes : this involves defining the steps involved in executing your marketing strategy, including planning, execution, measurement, and optimisation. Marketing technology : this involves selecting and implementing the right tools and technologies to …

Marketing alignment with the OGSM model The OGSM model is a framework for aligning business objectives with marketing efforts. It involves four key components as follows. Objectives: the broad, long-term goals that the organisation wants to achieve. Goals: the specific, measurable targets that support the achievement of the objectives. Strategies: The actions or plans that will be taken to achieve …