From waterfall to agile marketing Waterfall marketing is the traditional, linear approach to marketing where each step in the process is completed before moving on to the next. It involves identifying the target market, creating a marketing plan, executing the plan, and evaluating the results. Agile marketing is the newer, more flexible approach that emphasises rapid experimentation, continuous learning, and …
From marketing 1.0 to 5.0 : where do you stand, what will you change next?
Marketing 1.0: This is the earliest stage of marketing and is characterised by a focus on mass production and mass marketing. Companies in this stage typically use a one-size-fits-all approach to marketing, with the goal of reaching as many people as possible. Marketing 2.0: This is the second stage of marketing and is characterised by a shift towards more personalised …
Digital transformation with the 4C matrix
Digital transformation with the 4C matrixDigital transformation has become a major challenge in almost all industries and is now central to most businesses who need to react, who want to anticipate the future, or respond to the accelerating pace of change. Despite the massive communication around it, especially since the pandemic, there is still lots of misunderstanding leading to misalignments …