5C-Framework™ (v4) for business development and transformation

| Change with culture, leadership, tech, data, and skillsas core engines in a game-changing mission Create purposeful augmented value Connect value propositions in the dynamic context of customers Capture collectively augmented value Collaborate smart agile value delivery

Marketing transformation the agile sushi way

Agile is a set of methods for project management that emphasises collaboration, flexibility, and continuous improvement. In the context of marketing transformation, agile can help organisations respond quickly to changes in the market and customer needs, and make adjustments to their marketing strategies and tactics as needed. This can help organisations stay competitive and adapt to the constantly evolving digital …

5 tracks of marketing transformation

5 tracks of marketing transformationMarketing transformation refers to the process of changing and improving the way organisations approach marketing. This can involve adopting new technologies, such as AI and automation, to improve customer experience and drive business growth. It can also involve changing organizational culture and processes to support the adoption of new technologies and ways of working. Marketing transformation …