What 90% of AI Training Programs Miss — and How to Fix It

AI is everywhere — but true business impact is still surprisingly rare.

Over the past two years, we’ve seen countless companies put their teams through AI training. Most come away with a basic understanding of ChatGPT and other models, a handful of prompt tips or tools, and a few case studies from tech giants. Yet, weeks later, nothing meaningful has changed. Teams remain stuck. Leaders are still unsure where to start.
So what’s going wrong?


Authored by Frédéric Martin,
augmented with ChatGPT

The Hidden Flaw: Fragmented Learning

Here’s the truth: most AI training programs are focused on knowledge, not transformation. They show what AI can do. Not how to make it work inside real teams, real decisions, and real business constraints. They teach tools without tying them to strategy. They spark curiosity but don’t sustain change. They build awareness… but not capability. And in my experience, that’s where 90% of them fall short.

The Missing Link: From Theory to Co-Creation

For AI to truly stick — and scale — it needs to be embedded in how people think, decide, and execute. What’s missing isn’t more theory or more tech. What’s missing is structured, hands-on integration like : Turning vague goals into AI-ready roadmaps; Using AI to co-create value propositions that actually differentiate; Mapping customer journeys where AI can augment every stage; Embedding AI into teamwork, workflows, and decision loops.

This is what I call AI-Augmented Business Design — and why I built the ADAPT & FLY ֎ System. It’s designed for real teams, real projects, and fast-tracked impact.


What Actually Works: Strategy + Execution + Empowerment

If you’re a business or HR leader asking, “How can I help my teams integrate AI where it matters?”, here’s what to look for:

Clarity before complexity — frameworks that translate vision into action
Live co-creation — sessions where teams build with AI, not just watch slides
Cross-functional anchoring — sales, marketing, product, ops… working on shared goals with shared tools
Immediate relevance — pilot use cases tailored to your business, not Silicon Valley fairytales

Real Change Looks Like This:

✦ A marketing team turning generic messaging into AI-personalized content at scale
✦ A product team redesigning a roadmap using AI-assisted sprint planning
✦ A leadership team aligning around performance across functions
These aren’t hypotheticals. These are the outcomes my clients — from SMEs to large organizations — achieve by combining their business expertise with structured, AI-powered collaboration.

💡 If you’re tired of AI talks that inspire but don’t transform, let’s talk. Whether it’s a strategic workshop, a custom program, or an AI training sprint, I help teams make the shift — from knowing about AI to working better with it. You can reach me via the chatbox below or via fredericmartin.eu/#contact — where you can book a time slot. Let’s make AI practical, human, and powerful — where it counts.


How I Can Help You Adapt & Fly ֎

Hi, I’m Frédéric Martin. I work with business leaders & teams to turn the collective intelligence, augmented intelligence, and advanced tools into real business impact — not just theory. After 25+ years in international product management, marketing, business development and transformation, I created the ADAPT & FLY ֎ Solutions to help business leaders & teams move faster, collaborate smarter, and grow stronger, now with generative AI as a game-changer. I believe the best way to learn is by doing — and that’s how I run all my Game-Changer Trainings, Think-Design Workshops and Acceleration Programs. If you want to explore how we could work together, you’ll find me at fredericmartin.eu.

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