HOW DO YOU ADAPT

Your Business Portfolio & Marketing

TO FLY IN A FAST WORLD OF DIGITAL & AI?

I provide flexible consulting & guidance to SMEs and larger companies across Europe. Additionally, I assist with the design and implementation of transformative projects. My expertise, methodologies, and tools are key in driving superior business results and enhancing digital and marketing capabilities. I work in English, French, or German, both remotely and on-site, from the Brussels, Paris, and Cologne areas, as well as surrounding locations.

ADAPT & FLY

Business Services

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CONSULTING

Portfolio & Marketing Strategies

DISCUSS YOUR CHALLENGE
I help address challenges and elaborate strategies in five domains : activate transformative projects, design new and superior customer value, attract audiences, propel revenue, and transform marketing practices. I bring lots of international experience, proven methods, frameworks, and digital/AI tools, for challenging the status-quo and reinventing the business.
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GUIDANCE

Workshops, Training, Coaching

A.D.A.P.T. AND FLY
The A.D.A.P.T. & FLY System ™ and related frameworks and tools are a culmination of my experience as an executive, consultant, coach, and trainer. Using digital platforms and generative AI, they are at the heart of my workshops, trainings, and coaching. They bring guidance, and augment the outcomes in interactive learning and think-design sessions.
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PROJECT

Design & Drive

DISCUSS YOUR PROJECT

I assist in the design and drive of international business transformation and marketing projects for agile execution, aimed at maximizing results while mitigating risks. My contributions draw on three decades of experience with companies such as Samsung, Sony, 1&1 Internet, Agfa, Bridgestone, and European tech SMEs, complemented by continuous education.

ABOUT

Frédéric Martin

A former executive from global leaders like Samsung, Sony, or 1&1 Internet AG, Frédéric brings extensive experience in international product, brand, marketing management, business strategy, and general management. He has led international teams in Germany and France, managing business lines and driving growth at a local and global scale. Transitioning to an independent consultant in 2012, he's offered expertise to many companies, focusing on business strategies, marketing, international development and transformation. An ESCP Business School alumni, Frédéric is committed to continuous education, he holds certifications from MIT, Cambridge, Columbia, and Kellogg Business School in digital business strategies, advanced marketing, and design thinking. To bring even more impact, Frédéric collaborates with like-minded consultants in Europe. Together, they uphold high standards of achievement, develop innovative strategies, co-lead inspiring workshops, live sessions, or transformative projects. The A.D.A.P.T. & FLY System ™ is a culmination of Frédéric's vast experience as an executive, consultant, coach, trainer.

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DEDICATED TO YOUR SUCCESS

Examples of Works

CORPORATES

Frédéric has worked as product, marketing, business leader, and consultant at global leaders like Samsung, Sony, 1&1 Internet AG, Thomson, Agfa HealthCare, and Bridgestone. Notably, during his tenure at Samsung Germany, he was instrumental in elevating the TV brand from 5th to 1st position within a span of three years. As the TV business owner, he was responsible for product lines, marketing, sales, and P&L, successfully boosting annual revenue from €170 million to €500 million. His strategic program, which was instrumental in achieving these results, garnered recognition as a best practice at Samsung's headquarters in Seoul.

STARTUPS

Frédéric has worked as an advisor and interim manager, helping grow digital startups within big companies like Agfa HealthCare and Bridgestone (digital mobility), with a focus on European and US markets. He has also been mentoring owners of new businesses since 2012, helping them expand in Europe with a focus on business strategy and marketing plans. He has a special focus on Western Europe, with deep insights and extended networks in France, Germany, and the Benelux. He also helps with the adoption of more digital/AI applied to marketing and sales operations.

TECH SMES

Frédéric has held pivotal roles as a marketing director and business advisor, fostering the growth of European tech SMEs across France, Germany, Europe, and the US. His portfolio includes companies like 1&1 United Internet, EVS, Ordiges, and various startups. At 1&1 United Internet, based in Karlsruhe, Germany, he led marketing teams operating across Europe and the US. In his tenure at EVS, he spearheaded international development, concentrating on pioneering new technologies for the European and US markets.

CONSULTING

Since 2012, Frédéric has been an independent consultant, tackling marketing and business challenges for a diverse range of organisations, from small firms to large corporations. His expertise has benefited entities such as Agfa Healthcare, Bridgestone, and consultancies like Deloitte and One Man Support, as well as European SMEs, startups, and public sector organizations. Additionally, he has innovated various methods and tools focused on marketing and international business development. The A.D.A.P.T. & FLY System™ represents a comprehensive compilation of all the methods he's developed over the years.

WORKSHOPS

Since 2013, Frédéric has been conducting strategy workshops for small and mid-sized businesses across Europe and the Middle East, spanning a variety of industries including software, e-commerce, healthcare IT, digital mobility, industrial, mining, and the public sector. These workshops utilise the dynamic tools and methodologies of the ADAPT & FLY System™, incorporating thought-leading frameworks and interactive canvases through the Miro platform. Recently, he has integrated AI into these sessions, pushing the boundaries of ideas and enhancing the outcomes of the workshops to unprecedented levels.

TRAININGS

Since 2020, Frédéric has served as a senior associate with Management Centre Europe, a premier boutique in the EMEAR region for learning and development programs. He has spearheaded the Business Transformation and Digital Strategies program. Additionally, he has crafted other stimulating training initiatives, such as "Digital 4International" for the Wallonia Region and "AI4innovation" in collaboration with Prof. Bryan Cassady (details available at AI4innovation.com). Recently, he has been focusing on the development of the ADAPT&FLY Program, now also accessible online via a dedicated platform.

LET'S DISCUSS

How I Could Benefit Your Business

When you look for support you often need to choose between global experience and domain expertise. I can offer you both.
But, as important, I can offer advanced methods & tools that can be adapted to your company.

Broad Global Experience

Consumer Electronics ▾
    I led product management, marketing, and sales (focusing on TV & Displays, with P&L responsibility) for three industry leaders in Germany and France: Samsung, Sony, and TCL (previously known as Thomson Multimedia). 
    EU and US Markets ▾
      no details for now

      Deep Domain Expertise

      Web and Content Design ▾
        With over a decade of experience, I am a web and content design expert. Every piece of content showcased here is a product of my creative vision and expertise. Additionally, I have crafted websites, landing pages, articles, and books for a diverse clientele. My proficiency extends to a detailed mastery of various tools, including WordPress, Click Funnels, Canva, and more.
        Product/Business Lines Mgt ▾
          For twelve years, I served as a business lines leader in France and Germany, overseeing portfolios in consumer electronics and web services. These portfolios consistently generated annual revenues in the hundreds of millions of euros.
          Program Management ▾
            no details for now

            Proven Methods & Tools

            ADAPT & FLY System ™ (proprietary) ▾
              The ADAPT & FLY System™ is a methodology encompassing a comprehensive suite of tools designed to facilitate business adaptation and growth in the rapidly evolving digital and AI landscape. This system integrates a variety of elements, including dynamic frameworks, interactive canvases, advanced digital platforms, and AI tools. Central to this methodology is the ADAPT acronym, representing a five-phase process: Activate, Design, Attract, Propel, Transform. This versatile system is tailored to enhance the effectiveness of workshops, training sessions, and sprint designs, ensuring that businesses are well-equipped to navigate and thrive in an era of constant change.
              Broad Digital Toolbox (since 2008) ▾
                I've used and implemented lots of tools in these categories: Strategy Design, Agile Project Management, CRM, Customer HelpDesk, Web and Content Design, SEO, Marketing Campaigns, Marketing Automation, Automated Funnels, Social Media Interactions, Ecommerce, Analytics, Testing, Business Intelligence, Generative AI, GDPR Compliance,... The tools I've worked intensively with include (random): ChatGPT, Miro, Canva, Zoho CRM, WordPress, ClickFunnels, LinkedHelper, SEMRush, Tableau, Microsoft and Google Suites, FreshDesk, Hootsuite, Google Analytics, Trello, Jira, and a lot more
                Gen AI for Creativity ▾
                  no details for now

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                  INVITE ME AS A SPEAKER

                  Business in Times of Digital & AI

                  Frédéric is an international speaker trained by international top speaker Andy Harrington and his team (Elite Program). He delivers keynotes in English or French on topics that revolve around business adaptation, international marketing, digital strategies, and AI for business.